Chapter 1 - Introduction

4 minutes

Video Overview

Mark Reid, Head of Trade Americas for Invest Northern Ireland, provided an overview of the size of the opportunity for materials handling companies in the USA, and of the support provided by Invest NI to Northern Ireland companies exporting internationally.

AED is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications. AED serves independent distributors that sell, rent, and provide aftermarket support for heavy equipment and related equipment and products; manufacturers of heavy equipment and related equipment and products; and suppliers of business services.

Chapter 2 - Construction Equipment Industry Insights from the USA

53 minutes

Video Overview

AED representatives discuss current challenges faced by distributors, the state of the market in the USA, changes in market dynamics and purchasing habits due to Covid-19, how to find and approach potential distributors, and insights from Washington DC on the new US administration and potential for investment in infrastructure.

Featuring:

  • Brian P. McGuire, President & CEO, AED
  • Robert Henderson, Executive VP & COO, AED
  • Daniel Fisher, Vice President of Government Affairs, AED
  • Jon Cruthers, Vice President of Sales, AED

Chapter 3 - Q&A

18 minutes

Video Overview

Questions & Answers

Featuring:

  • Brian P. McGuire, President & CEO, AED
  • Robert Henderson, Executive VP & COO, AED
  • Daniel Fisher, Vice President of Government Affairs, AED
  • Jon Cruthers, Vice President of Sales, AED

Construction Equipment Industry Insights from the USA

Invest Northern Ireland partnered with Associated Equipment Distributors (AED) to provide insights from the equipment industry in the USA. They discussed current challenges faced by distributors, the state of the market in the USA, changes in market dynamics and purchasing habits due to Covid-19, how to find and approach potential distributors, and insights from Washington DC on the new US administration and potential for investment in infrastructure.

Featuring:

  • Brian P. McGuire, President & CEO, AED
  • Robert Henderson, Executive VP & COO, AED
  • Daniel Fisher, Vice President of Government Affairs, AED
  • Jon Cruthers, Vice President of Sales, AED

Chapter List

77 minutes
3 videos