Design bites | Use your brand voice to say stuff that matters
46 minutes
Video Overview
Nick Parker, Brand Writer and owner at That Explains Things for a fun foray through the ways that businesses can talk to their customers (and treat them like real people!)
Design bites | Use your brand voice to say stuff that matters
Do you address your marketing messages to everyone, or to someone? Have you ever created an audience persona, or tried to imagine a real customer when you craft your social media posts? Do you have a brand tone of voice, or have you ever even thought about it?
Language contains true magic and it can help us connect with our audience on an emotional level, instead of regurgitating overworked corporate cliches that add to the meaningless noise.
46 minutes
1 video