Chapter 1 | Welcome & Carrying out Market Research
Video Overview
Mandy Mills, Business Information Services Manager, highlights the importance of preparation ahead of exporting. Understanding the issues involved and anticipating any risks and challenges can help you to keep better control of your project.
Identifying New Markets Through Research
Exporting can transform your business and finding new markets for your products or services is vital to growing your business. Businesses that export experience increased turnover and profits, increased market share due to customers in several markets, as well as higher levels of creativity and innovation in-house through the development of products or services to sell into new markets.
This tutorial covers the critical steps required to prepare your business for exporting, identify the best markets, and how to approach your chosen market.
It will also outline the help available through the Business Information Centre, NI Business Info, and other support services.