Chapter 1 – Introduction
3 minutes
Video Overview
Chapter 1 is an introduction to the webinar on creating a Social Media strategy for your business.
Practical Export Skills: How to create a Social Media Strategy in Five Simple Steps
This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The tutorial highlights the practicalities of having a Social Media Strategy and why your business should have one. It will also lay out the blueprint of a future proof Social Media Strategy that will stand the test of time, and focus on getting the right formula for personalisation, content, brand awareness and influencing the customer journey.
Chapter List
- Chapter 1 – Introduction
- Chapter 2 – Creating a Social Media Strategy in Five Simple Steps
- Chapter 3 – Step One: Situational Analysis
- Chapter 4 – Step Two: Setting Objectives on Facebook
- Chapter 5 – Step Three: Knowing you Audience
- Chapter 6 – Step Four: Creating Content for Your Target Audience
- Chapter 7 – Step Five: Measuring and analysing your Social Media Strategy
- Chapter 8 - Q&A
75 minutes
8 videos