Chapter One – Introduction
Video Overview
Michael Barton, Regional Director of Canada at Invest NI welcomes delegates, highlights what the webinar covers and introduces the guest speakers.
Spotlight on Canada
As the second largest country in the world by area with a population of over 40 million people, Canada is an ideal place to target and sell your product or services to consumers.
Canada has a highly developed and competitive market with similar business practices to Northern Ireland, and strong economic and cultural ties with 14% of the Canadian population claiming Irish heritage.
This video tutorial is a recording of a live webinar and focuses not only on the emerging trends and exporting opportunities for local businesses in the market and how to approach them, but also addresses the specialist support available in market.