Chapter 1 - Introduction

6 minutes

Video Overview

The event commences with an introduction from Swathi Sri, Head of Territory for India, Middle East and Africa, and Steve Harper, Executive Director International and Skills, Invest Northern Ireland.

Spotlight on Egypt

Egypt, a market at the nexus of the African, Arab and Mediterranean centres, is poised to be at the forefront of growth for emerging economies. With a large domestic market and consumer base, strong GDP growth and a large, educated workforce, Egypt has become one of the most promising markets in which to do business. 

In this Spotlight event, in-market specialists, such as from the Department for Business and Trade, explore the current export opportunities and challenges for Northern Ireland businesses in the market, while providing insight into the latest in-market macroeconomic trends for several sectors. Potential obstacles are highlighted as well as how to overcome them. 

This event features an exemplary insight into the success of leading construction company, The Arab Contractors, and the immense impact it has had on the development of Egypt. 

This is a recording of an event which took place in March 2023. 

79 minutes
5 videos