An introduction to e-commerce
Video Overview
This is an introduction to e-commerce and outlines the topics that will be discussed throughout the tutorial including online marketplaces, building an e-commerce website, digital marketing, legal and security issues and effective market research.
Chapter 1 – E-commerce research
Video Overview
This chapter discusses the importance of laying a firm foundation for creating your e-commerce website by conducting thorough market research by looking at your competitors, your products, target market, human resources and internal processes.
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Chapter 2 – Online Marketplaces
Video Overview
This chapter looks at online marketplaces and outlines some common ways to get your product or service in front of your customer by using online selling platforms such as eBay and Amazon. It also outlines the first things you should consider when it comes to creating your own e-commerce website.
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Chapter 3 – Digital Marketing and e-commerce
Video Overview
This chapter explains the vital role of digital marketing when it comes to selling your product or service online and explores search engine optimisation, paid advertising and social media marketing, and the importance of analytics.
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Chapter 4 – Legal and security issues with e-commerce
Video Overview
The final chapter in the tutorial discusses the legal and security measures that are required when selling online to protect your business, brand and your customers and discusses the legislation that may be relevant to your e-commerce activity.
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E-commerce - Reach new customers and boost your sales
In the past, selling online was traditionally associated with consumer-facing retail businesses. Now, a broader range of businesses are investing in e-commerce – particularly those trading with other businesses. This video tutorial will outline how e-commerce could work for your business, along with the associated benefits of selling your products and services online.