Chapter 1 – Introduction
This chapter is an introduction to the topic and how social commerce is still evolving and continuing to increae.
Chapter 2 – How to sell on Facebook and Instagram?
Chapter 2 looks at how a company can go about selling their product or service on Facebook and Instagram.
Chapter 3 – How to create your Facebook store?
This chapter focuses on how a business can set-up and launch their own Facebook store via the organisation’s Facebook page.
Chapter 4 – Using an e-commerce website builder and linking it to Facebook
Chapter 4 looks at how a business can create a separate e-commerce website using a website builder and linking it to the business’s Facebook page, and how to link it to Instagram .
Chapter 5 – Promoting your Products and Creating Value
This chapter offers tips and insights on how to promote your products organically on Facebook and Instagram such as tagging products and linking out to your e-commerce store. It also covers how businesses can measure the value of their posts through measurements and analytics.
Chapter 6 – Paid Promotion on Facebook and Instagram
This chapter focuses on how businesses can use Paid Promotions to promote their product or service, as well as advertising tips and the different types of adverts available.
Chapter 7 – Q&A
Chapter 7 brings the webinar to a close with a question & answer session from attendees.
Practical Export Skills: Social Commerce – Selling on Platforms such as Facebook and Instagram
This is a recording of recent webinar developed in partnership with digital marketing agency Brilliant Red. The amount of time people are spending on social media platforms on a daily basis has risen significantly during the COVID-19 pandemic. This webinar outlines the methods and benefits of selling some or all of your products online via a social media platform.
- Chapter 1 – Introduction
- Chapter 2 – How to sell on Facebook and Instagram?
- Chapter 3 – How to create your Facebook store?
- Chapter 4 – Using an e-commerce website builder and linking it to Facebook
- Chapter 5 – Promoting your Products and Creating Value
- Chapter 6 – Paid Promotion on Facebook and Instagram
- Chapter 7 – Q&A